Luca Setti, is the Chief Operating Officer of the company. He provides leadership and support to Keith, our owner, both on the creation and implementation of the company’s strategy. Luca was actually Keith’s Business Coach for almost a year before joining the company full time in May, 2022. While Luca was coaching Keith, the company grew solidly, as did their shared respect and appreciation for each other, as well as the shared values and unique expertise that Luca and Keith bring to the partnership. Luca was attracted by Keith’s vision and desire to take the company to a new level by expanding services to his great customers.
For more than 30 years, Luca worked in the flooring industry. He led two different companies to achieve unprecedented revenue, profit, and market share growth in highly competitive and dynamic markets. Luca is originally from Modena (Italy). In 2006, Luca moved to the US with his wife, Silvia, and their two young children in order to cover various executive roles for Florida Tile, a large tile manufacturer and distributor. In 2021, Luca and his family became U.S. citizens. When Luca is not working, you can find him on one of the golf courses around Lexington or at home watching Formula One races while preparing delicious Italian food and sharing a glass of vino with his wife.